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The Great Reset:How the Post-Crash Economy Will Change the Way We Live Work
 

The Great Reset:How the Post-Crash Economy Will Change the Way We Live Work

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Product DetailsSynopsisBuzz dreams about Frankenfly -- but Fly Guy is a friend, not a monster! In the latest installment of the New York Times bestselling Fly Guy series, Buzz and Fly Guy spend a day together playing some spooky games and doing arts and crafts projects. When Buzz goes to bed, Fly Guy stays awake and is "bizzie"! Buzz has a nightmare that a gigantic Frankenfly monster is out to get him! But when he wakes up, all he sees is Fly Guy, who fell asleep making posters showing that he and Buzz are best friends. The wacky dream scene involving Frankenfly is fun and hilarious, not scary. Buzz awakens to a sweet message of friendship that is nothing to be afraid of. *Hardcover reader!From Richard Florida, author of the bestselling books The Rise of the Creative Class and Who's Your City?, comes a book that frames the economic meltdown of 2008-09 not as a crisis but as an opportunity to "reset." In doing so, he paints a fascinating picture of what our economy, society, and geography will look like--of how we will work and live--in the future.Like the Great Depression and the Long Depression before it, experts have viewed prolonged economic downturns as crises. In The Great Reset, bestselling author Richard Florida argues that we should instead see the recent recession as an opportunity to create entirely new ways of working and living-and new economic practices that are more sustainable than current systems. Studying successful examples from the past, Florida surmises that for a reset to work, it must move beyond the limited realm of companies, business models, innovations, even public policies. It must be a rethinking of our very way of life in which we recreate and redefine the geography of capitalism. Combining academic research, real life vignettes, and historical examples, Florida identifies the four major pillars of the reset, explaining how each will lead to transformation, opportunity, and new prosperity, including: flexible housing; new and faster public transportation; more affordable consumption bundles such as food and energy; and new jobs, industries, and sources of innovation. Going beyond economics and social geography, The Great Reset provides a new framework for understanding the roots of new growth, details the essential actions for recovery; shows the often-overlooked importance of place; and paints a picture of what our new lives could soon look like.The author of the groundbreaking "The Rise of the Creative Class" offers an iconoclastic take on the recent economic meltdown and the opportunities it holds, painting a fascinating picture of what our economy, society, and geography will look like in the coming years.We tend to view prolonged economic downturns, such as the Great Depression of the 1930s and the Long Depression of the late nineteenth century, in terms of the crisis and pain they cause. But history teaches us that these great crises also represent opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In terms of innovation, invention, and energetic risk taking, these periods of "creative destruction" have been some of the most fertile in history, and the changes they put into motion can set the stage for full-scale recovery. In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets." He distills the deep forces that have altered physical and social landscapes and eventually reshaped economies and societies. Looking toward the future, Florida identifies the patterns that will drive the next Great Reset and transform virtually every aspect of our lives-from how and where we live, to how we work, to how we invest in individuals and infrastructure, to how we shape our cities and regions. Florida shows how these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us. Among these forces will be · new patterns of consumption, and new attitudes toward ownership that are less centered on houses and cars · the transformation of millions of service jobs into middle class careers that engage workers as a source of innovation · new forms of infrastructure that speed the movement of people, goods, and ideas · a radically altered and much denser economic landscape organized around "megaregions" that will drive the development of new industries, new jobs, and a whole new way of life. We've weathered tough times before. They are a necessary part of economic cycles, giving us a chance to clearly see what's working and what's not. Societies can be reborn in such crises, emerging fresh, strong, and refocused. Now is our opportunity to anticipate what that brighter future will look like and to take the steps that will get us there faster. With his trademark blend of wit, irreverence, and rigorous research and analysis, Florida presents an optimistic and counterintuitive vision of our future, calling into question long-held beliefs about the nature of economic progress and forcing us to reassess our very way of life. He argues convincingly that it's time to turn our efforts-as individuals, as governments, and as a society-to putting the necessary pieces in place for a vibrant, prosperous future.Product IdentifiersISBN-100061937193ISBN-139780061937194Key DetailsAuthorRichard FloridaNumber Of Pages240 pagesFormatHardcoverPublication Date2010-04-27LanguageEnglishPublisherHarperCollins PublishersPublication Year2010Additional DetailsCopyright Date2010DimensionsWeight13.9 OzHeight0.8 In.Width6 In.Length9 In.Target AudienceGroupTradeClassification MethodLCCN2010-002867LC Classification NumberHC106.84.F56 2010Dewey Decimal330.973Dewey Edition22Reviews" The Great Reset shows how new technology and the new geographies of living and working come together to drive recovery
.must reading for anyone who wants to understand where we are now and where we are headed.""A thoughtful, generally hopeful assessment of where we are now, how we got here--and how we can rebuild in the future.""This timely and thought-provoking book gives us important insights into the reshaping of America's economic and physical landscape."' The Great Reset is an interesting, provocative and intelligent book. Florida is a witty and entertaining writer&It's well worth reading as a starting point for the future that's coming our way whether we're ready or not.'A breath of fresh air for anyone hoping that Americans (and economists) will learn from their past mistakes.Enticingly contrarianIn his usual lucid and compelling way, Florida argues that elected officials need to get over their love affair with big renewal projects and steer money toward neighborhood ventures that improve people s lives.Richard Florida can be counted among the great prophets of our age. This incredibly interesting and well-written commentator on the socio-economics of the modern era has hit yet another grand slam, eclipsing his phenomenal Rise of the Creative Class.[U]seful in inspiring thinking about the future of communities, of different types of jobs, and of the nature of work itself.“ The Great Reset is an interesting, provocative and intelligent book. Florida is a witty and entertaining writer&It’s well worth reading as a starting point for the future that’s coming our way whether we’re ready or not.”“ The Great Reset shows how new technology and the new geographies of living and working come together to drive recovery&.must reading for anyone who wants to understand where we are now and where we are headed.”
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